Our story
Building Korea’s Afrobeat culture, one party and one pitch at a time.
Founded in 2016, Afro Entertainment has spent a decade organizing the country's biggest Afrobeat parties and its only pan-African football tournament.
Edmond Atemnkeng, CEO
Founder
Edmond Atemnkeng
Edmond Atemnkeng is a Cameroonian-Korean businessman, originally from Linde, Cameroon, and a naturalized Korean citizen who has called Korea home for roughly two decades.
Alongside Afro Entertainment, he founded Shoes4Africa, a separate nonprofit organization, and serves as chairperson of the KAFCON organizing committee.
His public commentary trail dates back to at least 2013, when he wrote guest opinion pieces for Korean expat media on foreigner and corporate culture in Korea, while working for Johnson & Johnson Korea — the same year he began building the community ties that would eventually become Afro Entertainment.
Timeline
A decade-plus of building community
2016
Afro Entertainment is founded
Started organizing Afrobeat parties and events for the African community across South Korea.
2020s
Artist bookings go international
Started flying African artists in for one-off Korea shows, bringing Gqom, Amapiano, and Afrobeats acts to local stages.
2022
KAFCON is launched
The Korea Africa Cup of Nations kicks off — an annual football tournament designed to unite Africans living in Korea and promote a positive image of the continent through sport.
May 2026
KAFCON grows to sixteen nations
The fifth edition ran across two Pyeongtaek pitches on May 24 and drew over a thousand people. Cameroon beat the holders South Africa 1–0 in the final for their first title.
October 2026
The first shows outside Korea
Afro Tunes takes the roster to Beijing on October 2 and to La Burg in Shanghai on October 5, with NaakMusiQ and DJ Tira.
Ten years in
A full-service entertainment company
Event logistics, artist management, merchandise, and production — all under one roof, still rooted in the same community-first mission.
Mission
Sport and sound as bridges
Whether it's twelve nations on a pitch outside Pyeongtaek or a packed dance floor in Itaewon, the goal has stayed the same: give the African diaspora in Korea a stage of its own, and give Korea a genuine, joyful window into African culture.